our breakthrough science 

definition

DRIVEN is a highly dense nutritional matrix containing mono and disaccharide's (dextrose/cane sugar and D-Ribose), polysaccharides (maltodextrin), oligosaccharides (complex dextrin and amylopectin), microfiltrated whey protein isolate, purified egg albumen, electrolytes (Na, K, Ca, Mg, Cl) and vitamins essential for energy, immune, and cardiovascular support.

osmolality / osmolarity

Both terms refer to a measurement of dissolved osmotically active particles in a solvent or fluid. Osmolarity measures the amount of dissolved particles in a solution based on volume (osmo/L), whereas, Osmolality is dissolved particles in a solution based on mass (osmo/kg). Osmolality is more accurate because Osmolality takes into account volume which can change with pressure and temperature. 

DRIVEN and osmolality 

Through a patented enzymatic process, DRIVEN’s calculated osmolality ranges from 285 - 300 osmo/kg. Human plasma has an osmolality of 275 - 300 osmo/kg. This makes DRIVEN an isotonic solution, meaning it’s balanced to the osmolality of blood, preventing it from driving water through semi-permeable membranes into or out of cells. Hypotonic solutions will pull water and electrolytes out causing cramps, while hypertonic will push water in causing bloating and nausea. 

how does the patented enzymatic process work? 

The ability to enzymatically align glucose units into a cyclic structure enables the carbohydrate complex to become readily soluble with an osmolality of 285 osmo/kg. The cyclic carbohydrate structure acts as a carrier to all other nutrients contained in DRIVEN to increase nutrient delivery and absorption.

driven and energy

The perfect ratio of carbohydrates ranging from simple sugars to long chains of glucose units with strong hydrogen bonds (amylopectin, dextrin) allows for a steady supply of energy over an extended period of time. This is where osmolality becomes important with regards to nutrient delivery. DRIVEN’s carbohydrate matrix was designed to provide immediate, intermediate, and long term energy release. Delivering the carbohydrate matrix rapidly into the intestines, where carbohydrate absorption and metabolism occurs, distinguishes DRIVEN from any other sports nutrition drink on the market. The amount and type of carbohydrates used in DRIVEN would stay in the stomach and cause gastrointestinal upset due to the molecular weight if it wasn’t for the unique enzymatic reconfiguration of glucose molecules in cyclic formation. In other words, DRIVEN contains a powerful source of energy with a key to unlock the door to penetration and utilization.

DRIVEN carbohydrate metabolism 

Dextrose is the first stage of energy, a monosaccharide readily absorbed in the lower intestine through the brush border membrane. Unlike other carbohydrates, dextrose can be absorbed quickly without any additional synthesis. DRIVEN contains an amount of dextrose needed to initiate rapid energy production without causing exertion of the pancreas or elevating the osmolality of the solution. The next stage includes D-Ribose, another monosaccharide that readily enters the blood stream and is the foundation of energy. D-Ribose is the chemical backbone to RNA and ATP. D-Ribose provides energy to both skeletal and cardiovascular muscle. Maltodextrin and sucrose enter the intestinal tract partially digested through enzymes secreted by the pancreas to add to the third stage of energy. This Di-saccharide and medium chain carbohydrate has weak hydrogen bonds and are easily broken down into glucose units to be absorbed through the brush border membrane described above. The fourth and fifth stage of energy come from cyclic dextrin and amylopectin. Both of these carbohydrates contain an endless chain of glucose units with stronger hydrogen bonds requiring specific enzymes to cleave each glucose unit to be utilized as energy. The inclusion of long chain oligo-saccharides with an efficient delivery, or balanced osmolality, provides long term energy as enzymes disassociate or break down glucose units into a bio-available nutrient.