The carbohydrates in DRIVEN combine short-chain, medium-chain and long-chain sources. This composition quickly delivers the carbohydrates out of the stomach and into the liver and muscles where they are stored as glycogen, and efficiently converted in to a steady stream of ATP for muscle energy. This provides you with both fast-twitch muscle power and slow-twitch stamina. Stomach emptying is very difficult with products that use simple sugars as their primary carbohydrate source. Therefore, energy transfer in these products is inefficient, if not ineffective. DRIVEN fills the gap between what athletes need and what is currently available and is a product that provides relevant benefits to athletes of all ages. There is NO GI distress an NO sugar crashes; just raw energy that fuels your competitive drive!
Muscle protein stores can also supply significant amounts of muscle energy. However, breaking down muscle protein for fuel is not ideal for recovery or general health, and can be detrimental to athletic performance. UR DRIVEN contains 5 grams of protein from Whey Protein Isolate and Egg Albumen (Egg Whites.) These proteins were selected for their high Biological Value (BV) of Branched Chain Amino Acids (BCAA’s), which aid in muscle energy and preservation during intense and prolonged exercise. This combination also provides the highest possible Protein Efficiency Ratio (PER) and Net Protein Utilization (NPU). In other words: the protein you get from DRIVEN helps you compete longer and harder without sacrificing the muscle you need to perform at your best.
Research has shown that sweat loss means loss of important nutrients such as electrolytes, which can result in muscle cramping during intense training and competition, especially in the heat. Driven provides an electrolyte balance based on the sweat loss of an average person during 1 hour of intense exercise and the amount of sodium, potassium, magnesium, and calcium needed to replenish that loss. The amount and ratio of these important electrolytes in Driven provides sustained hydration that helps to prevent muscle cramping. Driven also contains essential vitamins, Vitamin-D, Vitamin-B12 and Vitamin-C that act as immune system protecting antioxidants, as well as catalysts for carbohydrate and protein metabolism.
We selected ingredients that most closely resemble the nutrient structure of whole natural foods, while simultaneously providing benefits that are supported by scientific research and testing. Our flavor system is completely natural, as are the sweeteners. We have a saying about DRIVEN that best describes its incomparable nutritional content: “Grit is Good!” The cloudiness of DRIVEN when mixed in water is proof that there is real substance to this drink. You will notice settling when the drink is left standing. This is also an indication that DRIVEN contains real nutrition. Simply shake your water bottle once or twice, or stir your glass with a few swirls of a spoon, and DRIVEN is ready to drink again, delicious and refreshing.
There is no worthy substitute for what mother nature has provided. Whole foods are the single best source of fuel for the high performance athlete. However, in the hurry-up hyper-busy world we live in, there are gaps between nutrition opportunities and good nutrition choices. At UR, we do not think that convenience should be a reason to compromise health and performance. Our carbohydrates, proteins, support vitamins and minerals are all 100% natural. Your body can easily and quickly identify and distribute each of the constituent nutrients to the appropriate muscles and vital organs where they are needed most. DRIVEN mixes in water in less than 10 seconds with a spoon or shaken in a water bottle. The result: you no longer have to sacrifice nutritional integrity for convenience.
DRIVEN is produced in a facility that manufactures only food products. Our manufacturing facility meets or exceeds the FDA’s expectations for CGMP (Current GOOD MANUFACTURING PROCESSES), consistently receiving the highest rating by AIB (the American Institute of Baking - an organization that measures and evaluates FDA compliance).
We deliberately selected ingredients that are FDA GRAS approved for their efficacy as well as their safety. “What???” you say. Well, they have to work to your benefit and they can not in any way be harmful to your immediate or long-term performance goals. GRAS approved ingredients means that each ingredient went through a rigorous approval process with the FDA to be declared as safe to use in a nutritional food product. This puts DRIVEN in the category of a nutritional food product instead of a dietary supplement product. That is why we use the Nutrition Facts format rather than the Supplement Facts you see on dietary supplements.