It’s all about the U

Consider for a moment the effort that u put into your passion: U have logged thousands of hours training. U have hit, set, shot, thrown and or kicked tens of thousands of balls or pucks from every conceivable spot on the court, field or ice. U have swum so many laps in the pool that chlorine is now a part of your DNA. U have logged enough pavement miles on foot and or on two wheels that you could give airline platinum members a serious run for their money. U cross train, cardio train, speed train, strength train, plyo-train, stretch train, skill train past the point where the train has run out of track. Now consider for a moment the investment you have put into your passion: U wear out more pairs of running shoes in a year than a NASCAR team wears out tires. U own bats, or sticks, or clubs that cost more than flat screen TV’s. You own a heart rate monitor that costs more than some bikes and you own a bike that costs more than some cars.  U attend appointments with chiropractors, massage therapists, yoga instructors, hitting coaches, conditioning coaches, clinics, camps and combines, not because you are a social animal but because you are committed to doing everything you can to improve. U have invested thousands of dollars into a never ending quest to pursue your dream of attaining a level of performance that few can conceive of but U. Yet in all of that frenzy of activity, U may have overlooked one of the most important pillars in achieving your goals: Nutrition. A small investment by comparison to everything else you have committed in blood, sweat, tears and bank, but so critical to making all of those other things work to your benefit.

Here is the best analogy we can offer: Think of your body as a high performance racecar. You can engineer it with specialized steering for snap cornering, tires to get you off the line quick, reinforced breaks to stop as fast as you start and an engine that supplies insane horsepower. You can outfit it with state of the art technology to make changes in suspension, handling and responsiveness on the fly.  However, if you don’t supply that car with the right fuel, all of that engineering and technology is severely compromised, if not useless. U have to have the right fuel in order to run that car to the fullest of its potential. U have to have the right fuel in order to push your body to the limits of its capability. 

U R is a company dedicated to helping U get the most out of all of the other investments and sacrifices U make on a daily basis. We accomplish this by developing and providing state-of-the-art nutrition formulated to improve athletic performance. We have a staff of highly experienced professional food scientists, product development specialists, trainers and athletes who are devoted to the objective of finding nutritional solutions for athletes who continuously endeavor to push the envelope of their performance.

More importantly though, the name U R, the company U R, the idea of U R is an extension of a desire to help others chase, and with hard work, catch their dream of achieving more. It is not just a brand or a logo. It is a commitment to the person standing in front of us, or viewing our website, or using our products. It is our way of saying that we believe in your vision, your goals, your passion for excellence. We choose to stand beside U in your continuous effort to become better.  U have our promise to support U in your search for ways to improve, to provide U with the information, inspiration and motivation to give just a little more today than yesterday, and to turn the dial up just one more notch when no one else thought you could.  There is no “I” or “We” or “Them” in our name. We are all about the “U”; we are all about the “You”. Because if U believe than we believe that… U R

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